https://blakeolmstead.com Blake Olmstead Fri, 19 Oct 2018 00:21:41 +0000 https://blakeolmstead.com en https://blakeolmstead.com/Header-1 Thu, 11 Oct 2018 18:27:44 +0000 Blake Olmstead https://blakeolmstead.com/Header-1 Creative storytelling from paper to pixels. https://blakeolmstead.com/Featured-Projects Thu, 11 Oct 2018 18:27:45 +0000 Blake Olmstead https://blakeolmstead.com/Featured-Projects <img width="1501" height="1001" width_o="1501" height_o="1001" data-src="https://freight.cargo.site/t/original/i/f26f60b900a0868782a03efb9c659ef19450adfd38e6d1775607f62ac55f314c/total-eclipse-cover-23.png" data-mid="26712616" border="0" src="https://freight.cargo.site/w/1000/i/f26f60b900a0868782a03efb9c659ef19450adfd38e6d1775607f62ac55f314c/total-eclipse-cover-23.png" />Total Eclipse Festival Brand Identity, Event Branding <img width="1503" height="1002" width_o="1503" height_o="1002" data-src="https://freight.cargo.site/t/original/i/a3faee72312880a6247339ff8cd1a162bf388bcb69e491912127fdb133866b70/Standard-Layout--Long-Copy-4.png" data-mid="26712671" border="0" src="https://freight.cargo.site/w/1000/i/a3faee72312880a6247339ff8cd1a162bf388bcb69e491912127fdb133866b70/Standard-Layout--Long-Copy-4.png" />A New Model for Storytelling Product Design <img width="1024" height="686" width_o="1024" height_o="686" data-src="https://freight.cargo.site/t/original/i/331086875fb188ff78c0a80631ace09255f6000dac7c55f82f6476d1da4af84e/Artboard-Copy-9.png" data-mid="26927104" border="0" src="https://freight.cargo.site/w/1000/i/331086875fb188ff78c0a80631ace09255f6000dac7c55f82f6476d1da4af84e/Artboard-Copy-9.png" />A Shop for Curious Curios&nbsp; Product Design <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/6278d407ca61da82cb291b946a760966393532abc2d4c6f5cec9689c1f829c36/alexander-milo-545054-unsplash.jpg" data-mid="27404998" border="0" src="https://freight.cargo.site/w/1000/i/6278d407ca61da82cb291b946a760966393532abc2d4c6f5cec9689c1f829c36/alexander-milo-545054-unsplash.jpg" />Atlas Obscura Brand Identity Brand Identity, Style Guide <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/e9ab160ead5503de90a5462e791893108b1a8b4935f396c49424fb1a1820a0ba/best.jpg" data-mid="27405167" border="0" src="https://freight.cargo.site/w/750/i/e9ab160ead5503de90a5462e791893108b1a8b4935f396c49424fb1a1820a0ba/best.jpg" />Best Barber Identity Web, Brand Identity <img width="1224" height="816" width_o="1224" height_o="816" data-src="https://freight.cargo.site/t/original/i/50373272280760d5ee58a3dfee7322e4e342661f7c3344756603c62250ec5446/Webp.net-gifmaker.gif" data-mid="26712670" border="0" src="https://freight.cargo.site/w/1000/i/50373272280760d5ee58a3dfee7322e4e342661f7c3344756603c62250ec5446/Webp.net-gifmaker.gif" />Misc. LogosIdentity Work Archive ︎ https://blakeolmstead.com/Work Thu, 11 Oct 2018 18:27:48 +0000 Blake Olmstead https://blakeolmstead.com/Work https://blakeolmstead.com/Total-Eclipse-Festival Thu, 11 Oct 2018 18:27:48 +0000 Blake Olmstead https://blakeolmstead.com/Total-Eclipse-Festival Creating an Identity System for a Stellar Event <img width="1160" height="773" width_o="1160" height_o="773" data-src="https://freight.cargo.site/t/original/i/4d7f7a70060c5c42ac215da7329cfe674226029f909963acd3ee99f9cf378222/image.jpg" data-mid="26368402" border="0" src="https://freight.cargo.site/w/1000/i/4d7f7a70060c5c42ac215da7329cfe674226029f909963acd3ee99f9cf378222/image.jpg" /> Photo by James Sprankle for Atlas Obscura In August of 2017, a total solar eclipse carved a channel of darkness through a large swath of the United States. Atlas Obscura seized the opportunity to celebrate this incredible phenomena by creating a weekend-long celebration of celestial wonder in the desert of eastern Oregon. I was tasked with creating a comprehensive visual identity that could set the tone for Atlas Obscura’s most ambitious event to date. <img width="6377" height="4466" width_o="6377" height_o="4466" data-src="https://freight.cargo.site/t/original/i/3dfda13458fee27490f8d3df7bca2b06c68c3231db89ce71db2850580a1c5954/Theme-Week-Badges-20161101-30.png" data-mid="26391033" border="0" alt="Microsite" data-caption="Microsite" src="https://freight.cargo.site/w/1000/i/3dfda13458fee27490f8d3df7bca2b06c68c3231db89ce71db2850580a1c5954/Theme-Week-Badges-20161101-30.png" />Event microsite After developing a visual identity system for the event, I worked with Atlas Obscura’s Director of Events and the in-house Product team to create a comprehensive microsite which would act as a ticketing portal as well as a guest’s primary source for festival updates and information leading up to the event. Eager travelers revisited the site often for updates to the lineup and event schedule, travel details, and to find answers to frequently asked questions. As the event approached, ticket holders received a detailed information packet containing information they would need to prepare for journey to and time at the festival. Cellular reception was likely to be spotty as travelers reached the event site and as such, the packet was a valuable resource to ensure a seamless arrival experience. <img width="2250" height="1950" width_o="2250" height_o="1950" data-src="https://freight.cargo.site/t/original/i/ca8a19387b91629d85e7f59c85f2b3bdf33d51559b31bdc1c674d16862513ee5/Total-Eclipse-Brochure4-copy.png" data-mid="26595931" border="0" src="https://freight.cargo.site/w/1000/i/ca8a19387b91629d85e7f59c85f2b3bdf33d51559b31bdc1c674d16862513ee5/Total-Eclipse-Brochure4-copy.png" /> <img width="2250" height="1950" width_o="2250" height_o="1950" data-src="https://freight.cargo.site/t/original/i/e0f38f849fad6d6ba8671c9bd5b10c4c2ca4f48600a8807f0a6847f64b625cc4/Total-Eclipse-Brochure3-copy.png" data-mid="26595930" border="0" src="https://freight.cargo.site/w/1000/i/e0f38f849fad6d6ba8671c9bd5b10c4c2ca4f48600a8807f0a6847f64b625cc4/Total-Eclipse-Brochure3-copy.png" /> <img width="2250" height="1950" width_o="2250" height_o="1950" data-src="https://freight.cargo.site/t/original/i/b4db768f02934ead5e4f5e4109f048db1c07bd670363c8cad60f5f330c14c141/Total-Eclipse-Brochure2-copy.png" data-mid="26595929" border="0" src="https://freight.cargo.site/w/1000/i/b4db768f02934ead5e4f5e4109f048db1c07bd670363c8cad60f5f330c14c141/Total-Eclipse-Brochure2-copy.png" /> <img width="1125" height="1950" width_o="1125" height_o="1950" data-src="https://freight.cargo.site/t/original/i/6dbeccf90e655890a6e71da32544ba57673ebdc0b7fba2ec5cde6ddc53c945bb/Total-Eclipse-Brochure.png" data-mid="26595928" border="0" src="https://freight.cargo.site/w/1000/i/6dbeccf90e655890a6e71da32544ba57673ebdc0b7fba2ec5cde6ddc53c945bb/Total-Eclipse-Brochure.png" /> Event brochure Upon arrival to the festival grounds in the rural town of Durkee, Oregon, guests received a keepsake brochure I had designed, detailing the schedule for the event as well as a map of the event grounds. I also designed and oversaw the manufacture of fully custom solar viewing glasses distributed inside the arrival packet. The distinct form of the glasses—based on a set of vintage viewers found at a thrift store—elevated these solar viewers far beyond their mass-produced counterparts more commonly available. <img width="722" height="698" width_o="722" height_o="698" data-src="https://freight.cargo.site/t/original/i/55b9e0b46d561cf760ae509268fbfd1f629789e4cd5aca72dcef9ac5316721cd/glasses.png" data-mid="27404971" border="0" src="https://freight.cargo.site/w/722/i/55b9e0b46d561cf760ae509268fbfd1f629789e4cd5aca72dcef9ac5316721cd/glasses.png" /> Custom-manufactured solar viewing glasses <img width="1160" height="773" width_o="1160" height_o="773" data-src="https://freight.cargo.site/t/original/i/1e66f01171a6b607c69d2145522480e7e43ec5116101cd52b0298df1a847da57/image-1.jpg" data-mid="26515245" border="0" src="https://freight.cargo.site/w/1000/i/1e66f01171a6b607c69d2145522480e7e43ec5116101cd52b0298df1a847da57/image-1.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/32967ea9f963d127eaed7beb874da2add4f43426f78dd578052d35b28e9c6c08/IMG_1572.jpg" data-mid="26515246" border="0" src="https://freight.cargo.site/w/1000/i/32967ea9f963d127eaed7beb874da2add4f43426f78dd578052d35b28e9c6c08/IMG_1572.jpg" /> <img width="1160" height="773" width_o="1160" height_o="773" data-src="https://freight.cargo.site/t/original/i/326dc91ba6427c5b68012d50599227952aa377181d5ca96909528990c4ac2430/image-3.jpg" data-mid="26597232" border="0" src="https://freight.cargo.site/w/1000/i/326dc91ba6427c5b68012d50599227952aa377181d5ca96909528990c4ac2430/image-3.jpg" /> <img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/be76a6482c15d8b52ca49eff454cbda3c3f2bfcc694c96851b779068ef690bab/image-5.jpg" data-mid="26597307" border="0" src="https://freight.cargo.site/w/800/i/be76a6482c15d8b52ca49eff454cbda3c3f2bfcc694c96851b779068ef690bab/image-5.jpg" /> <img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/ec44a8a8c661b21310ada350beaec844870926e6eeda0a975ca83caf75685284/image-6.jpg" data-mid="26597310" border="0" src="https://freight.cargo.site/w/800/i/ec44a8a8c661b21310ada350beaec844870926e6eeda0a975ca83caf75685284/image-6.jpg" /> Photos by Kello O and James Sprankle for Atlas Obscura https://blakeolmstead.com/Rethinking-Article-Templates Thu, 11 Oct 2018 18:38:38 +0000 Blake Olmstead https://blakeolmstead.com/Rethinking-Article-Templates How an Article Becomes a StoryGiving Great Content the Display it Deserves Atlas Obscura’s editorial staff create original reported content covering the world’s most interesting places, people, histories, and phenomena. As the site and its audience grew, existing methods of displaying editorial content became insufficient to tell the rich and surprising stories the team created.&nbsp; I worked to optimize the functionality of a dynamic but unified story template that could handle the wide-ranging, day-to-day storytelling needs of the staff. Layout and funtionality decisions were made in service of the narrative, putting content first. <img width="1024" height="11032" width_o="1024" height_o="11032" data-src="https://freight.cargo.site/t/original/i/d832a813ef4ee3bd366c70a5bc864859c4a1166d9b52a838d008ed0d897fc4cb/Standard-Layout--Long-Copy-2.jpg" data-mid="27404024" border="0" src="https://freight.cargo.site/w/1000/i/d832a813ef4ee3bd366c70a5bc864859c4a1166d9b52a838d008ed0d897fc4cb/Standard-Layout--Long-Copy-2.jpg" />A typical story layout. A Hero for All Occasions Improving the display of original content allowed writers greater flexibility and variation in the way their stories were told. Dynamic, magazine inspired hero-area configurations allowed writers greater flexibility in setting the stage for the narrative to come whether it be a long, reported narrative or a shorter news bulletin. <img width="1881" height="1055" width_o="1881" height_o="1055" data-src="https://freight.cargo.site/t/original/i/d711e5ee07695c4ca1d7a1db9f6ec49ae79a9a81b6fc662bd570846c8c132116/heros-22.png" data-mid="26711019" border="0" src="https://freight.cargo.site/w/1000/i/d711e5ee07695c4ca1d7a1db9f6ec49ae79a9a81b6fc662bd570846c8c132116/heros-22.png" /> Hero layout configurations for various story types Smarter Recirculation to Satisfy Diverse Business NeedsAllowing the content to guide the structure of the page surfaced opportunities to create layers of information and insight beyond the story. Areas of the page were set aside for thoughtful integration of recirculation that brought further relevance to the article. Users could be presented with more relevant pieces of related information and associated topics, enriching the story with content types from elsewhere on the site. This thinking gave the internal ad/sales team new native sponsored content placements to sell and afforded an opportunity to more natively integrate internal marketing efforts from other areas of the business. <img width="446" height="234" width_o="446" height_o="234" data-src="https://freight.cargo.site/t/original/i/8285c3e91198cd46687012f659d693f3144c5af84ebe0cdd9ec230a357064b96/Group-2.png" data-mid="27404125" border="0" src="https://freight.cargo.site/w/446/i/8285c3e91198cd46687012f659d693f3144c5af84ebe0cdd9ec230a357064b96/Group-2.png" /> <img width="146" height="317" width_o="146" height_o="317" data-src="https://freight.cargo.site/t/original/i/82b8c884a0edfd6f7561218d6d0c9687f0655def0ef54b114694b16173739911/Group-6.png" data-mid="27404129" border="0" src="https://freight.cargo.site/w/146/i/82b8c884a0edfd6f7561218d6d0c9687f0655def0ef54b114694b16173739911/Group-6.png" /> <img width="446" height="180" width_o="446" height_o="180" data-src="https://freight.cargo.site/t/original/i/1704c22aff0b51bc0fe4e8cb704bbe994c712779bb3ca613b39a783ef582ffcc/Group-3.png" data-mid="27404126" border="0" src="https://freight.cargo.site/w/446/i/1704c22aff0b51bc0fe4e8cb704bbe994c712779bb3ca613b39a783ef582ffcc/Group-3.png" /> <img width="306" height="148" width_o="306" height_o="148" data-src="https://freight.cargo.site/t/original/i/c150e9b48d96e6b0a7be9c6f560e54bb4c796fe5a34678ab466a1232c06ba5ef/Group-4.png" data-mid="27404127" border="0" src="https://freight.cargo.site/w/306/i/c150e9b48d96e6b0a7be9c6f560e54bb4c796fe5a34678ab466a1232c06ba5ef/Group-4.png" /> <img width="146" height="214" width_o="146" height_o="214" data-src="https://freight.cargo.site/t/original/i/959599b830f2be03a107a67600e03c5da786186cbd994b459dfe3fd630e0802d/Group-5.png" data-mid="27404128" border="0" src="https://freight.cargo.site/w/146/i/959599b830f2be03a107a67600e03c5da786186cbd994b459dfe3fd630e0802d/Group-5.png" /> Content recirculation modules. Visual Storytelling, Elevated New photo gallery and photo essay configurations could be enabled to give greater flexibility to visually denses articles. A host of other styling options allowed writers to include pull quotes, block quotes, editorial sidebars, and supplemental image galleries enabling rich and varied storytelling with a click of the mouse. <img width="1020" height="780" width_o="1020" height_o="780" data-src="https://freight.cargo.site/t/original/i/464024052f2ef932e82dcd32cc6239135e34eaf8f91985a2717579306ce64a4f/Screen-Shot-2018-10-20-at-1.22.38-PM.png" data-mid="26701844" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/464024052f2ef932e82dcd32cc6239135e34eaf8f91985a2717579306ce64a4f/Screen-Shot-2018-10-20-at-1.22.38-PM.png" /><img width="1020" height="780" width_o="1020" height_o="780" data-src="https://freight.cargo.site/t/original/i/de82aedae55eb86bfbc43ff3b56033deb6821130e8c921a636bd1015cc43982c/Screen-Shot-2018-10-20-at-1.22.01-PM.png" data-mid="26701845" border="0" data-scale="69" alt="test" data-caption="test" src="https://freight.cargo.site/w/1000/i/de82aedae55eb86bfbc43ff3b56033deb6821130e8c921a636bd1015cc43982c/Screen-Shot-2018-10-20-at-1.22.01-PM.png" />Embedded photo galleries <img width="1024" height="7345" width_o="1024" height_o="7345" data-src="https://freight.cargo.site/t/original/i/0a0373fdc646714315350e5418852845a9e494ca6d0654852ea5bd8b5f988dcc/Photo-Layout--Short.jpg" data-mid="27404614" border="0" src="https://freight.cargo.site/w/1000/i/0a0373fdc646714315350e5418852845a9e494ca6d0654852ea5bd8b5f988dcc/Photo-Layout--Short.jpg" /> A photo essay layout https://blakeolmstead.com/Curiosity-Shop Thu, 18 Oct 2018 17:44:10 +0000 Blake Olmstead https://blakeolmstead.com/Curiosity-Shop A Commerce Hub for a Curious Company Atlas Obscura’s online shop is an employee-curated product and merchandise hub that gives the company revenue opportunities while allowing it to express its distinct point of view to new audiences.&nbsp; <img width="1536" height="1077" width_o="1536" height_o="1077" data-src="https://freight.cargo.site/t/original/i/6bb0fe264b61ca4efc60bc419200877ed74e1c01f46ca8ee1e49252ca63e563a/Artboard-Copy-9.png" data-mid="26707680" border="0" src="https://freight.cargo.site/w/1000/i/6bb0fe264b61ca4efc60bc419200877ed74e1c01f46ca8ee1e49252ca63e563a/Artboard-Copy-9.png" /> A selection of shop items, curated by Atlas Obscura staff Initially prompted by a need to display and market Atlas Obscura’s first published book, the shop grew naturally from splash page to multi-product hub to an affiliate-revenue-driven curation platform. The shop’s layout was built around the constraints and limitations inherent in displaying affiliate content. I created a system of browser-generated overlays that would visually anchor product stock images and give the impression of a virtual cabinet of curiosities. The abstracted shelves could hold products of all shapes and sizes, unifying products from disparate vendors through design treatment. <img width="1024" height="3567" width_o="1024" height_o="3567" data-src="https://freight.cargo.site/t/original/i/84cfe6675b20bb2162a9b7119b3c4a9e788bcdf88f61be6325cb1d9956652628/Home-Page-Copy-2.png" data-mid="26707235" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/84cfe6675b20bb2162a9b7119b3c4a9e788bcdf88f61be6325cb1d9956652628/Home-Page-Copy-2.png" /> The shop homepage <img width="1024" height="2420" width_o="1024" height_o="2420" data-src="https://freight.cargo.site/t/original/i/d0f1b984c0197704502eff84683e8a2f8825e26e775f0457e1a0f90d474540fc/Artboard-Copy-3.png" data-mid="26707423" border="0" src="https://freight.cargo.site/w/1000/i/d0f1b984c0197704502eff84683e8a2f8825e26e775f0457e1a0f90d474540fc/Artboard-Copy-3.png" />An item page. An intriguing object described in an article elsewhere on the site could be sold directly to the reader via the shop, adding new depth and emotional resonance to the reader’s experience while demonstrating to them the brand’s utility. <img width="991" height="652" width_o="991" height_o="652" data-src="https://freight.cargo.site/t/original/i/597e13e52257e061c140de13aadda3c0e990eb445e965ca5cc71cf3f39dd70de/Screen-Shot-2018-10-20-at-3.35.53-PM.png" data-mid="26709826" border="0" data-scale="93" src="https://freight.cargo.site/w/991/i/597e13e52257e061c140de13aadda3c0e990eb445e965ca5cc71cf3f39dd70de/Screen-Shot-2018-10-20-at-3.35.53-PM.png" /> An article page featuring an item in the shop. Collections of items could be thematically grouped by staff, allowing Atlas Obscura to bring relevance to the products selected. A collection could be created around an Atlas Obscura-hosted event or trip as well as holidays and other special occasions, empowering readers to get the best gear for their next adventure (or the most unique gift for their next birthday party). As Atlas Obscura’s own product line and series of published books grows, the shop will be well equipped to expand and showcase new additions to the collection. <img width="730" height="908" width_o="730" height_o="908" data-src="https://freight.cargo.site/t/original/i/e4cfe2ae23222890e7a17b23bcca97d36287a177c9c5cec45e815682644ef332/Screen-Shot-2018-10-20-at-3.22.02-PM.png" data-mid="26708986" border="0" src="https://freight.cargo.site/w/730/i/e4cfe2ae23222890e7a17b23bcca97d36287a177c9c5cec45e815682644ef332/Screen-Shot-2018-10-20-at-3.22.02-PM.png" /> <img width="726" height="904" width_o="726" height_o="904" data-src="https://freight.cargo.site/t/original/i/ff28985421ff0d80ac212313e600a3d1fe7f4cc39e7df5939120e25d0293a160/Screen-Shot-2018-10-20-at-3.21.52-PM.png" data-mid="26708984" border="0" src="https://freight.cargo.site/w/726/i/ff28985421ff0d80ac212313e600a3d1fe7f4cc39e7df5939120e25d0293a160/Screen-Shot-2018-10-20-at-3.21.52-PM.png" /> <img width="728" height="904" width_o="728" height_o="904" data-src="https://freight.cargo.site/t/original/i/26e757e665cdfa64c80a1f1838df1ee154fff13a62bc361b5885241fa75f4e60/Screen-Shot-2018-10-20-at-3.21.43-PM.png" data-mid="26708983" border="0" src="https://freight.cargo.site/w/728/i/26e757e665cdfa64c80a1f1838df1ee154fff13a62bc361b5885241fa75f4e60/Screen-Shot-2018-10-20-at-3.21.43-PM.png" /> https://blakeolmstead.com/AO-Brand-Guidelines Thu, 18 Oct 2018 17:46:17 +0000 Blake Olmstead https://blakeolmstead.com/AO-Brand-Guidelines Discover Wonder In 2015, after a brief engagement with an outside brand consultant, Atlas Obscura’s new visual identity was brought in-house to be refined and extended. I led the cross-team redesign process and developed an identity system that could evolve over time to suit the many facets and changing needs of a growing brand. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/6278d407ca61da82cb291b946a760966393532abc2d4c6f5cec9689c1f829c36/alexander-milo-545054-unsplash.jpg" data-mid="26817769" border="0" src="https://freight.cargo.site/w/1000/i/6278d407ca61da82cb291b946a760966393532abc2d4c6f5cec9689c1f829c36/alexander-milo-545054-unsplash.jpg" /> An explorer stands atop wreckage of a US Navy DC-3 plane in Iceland, discovered through Atlas Obscura. <img width="1501" height="1001" width_o="1501" height_o="1001" data-src="https://freight.cargo.site/t/original/i/35c5985305de3839c300efa36350a66443ff816157bbd66c1cf84035532e99d8/Logo-Collection-24.png" data-mid="26819210" border="0" src="https://freight.cargo.site/w/1000/i/35c5985305de3839c300efa36350a66443ff816157bbd66c1cf84035532e99d8/Logo-Collection-24.png" /> The Atlas Obscura brand mark. Brand Foundations As with any brand design project, creating a set of brand guidelines seemed immediately essential, yet the underlying principles that defined Atlas Obscura’s outlook were elusive. Employees and users alike seemed to have an intrinsic understanding of what the brand was, but no one could succinctly define the connective thread that drew together the company’s diverse facets.Through interviews, observation, and hands-on experience I was able to define the brand’s foundational attributes concretely without limiting the incredible diversity of voices the company represents. The brand’s unifying principles were expanded and further defined in the brand guidelines and would act as a springboard for new ideas or to validate new initiatives at their conception. <img width="941" height="1638" width_o="941" height_o="1638" data-src="https://freight.cargo.site/t/original/i/56b12c3e8c726e4bd6bb30051ac95fc90ad392c82953edf99819bcc6efcbf343/AO-attributes-25-25-25.png" data-mid="26927407" border="0" data-scale="74" src="https://freight.cargo.site/w/941/i/56b12c3e8c726e4bd6bb30051ac95fc90ad392c82953edf99819bcc6efcbf343/AO-attributes-25-25-25.png" />The distillation of Atlas Obscura’s brand values. Brand Guidelines While a small design team could keep the reins on the brand’s visual identity, a rapidly growing company needed a unified resource that could not only guide the ins and outs of a brands implementation but serve as a guidepost for new and veteran employees alike. Foundational principles and tactical guidelines for the brand’s visual implimentation were drafted and assembled in a living document made available to all employees and brand partners. <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/1de0e2bd371379d54a2716d95240f67005c37bec63446c3894c98f9953990b31/AO-Brand-Guidelines-20180822-2.png" data-mid="26819309" border="0" src="https://freight.cargo.site/w/612/i/1de0e2bd371379d54a2716d95240f67005c37bec63446c3894c98f9953990b31/AO-Brand-Guidelines-20180822-2.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/37f814c898af97183eb9d80694d6f0222073d92ac6064c8625cdb0701654813f/AO-Brand-Guidelines-20180822-24.png" data-mid="26819312" border="0" src="https://freight.cargo.site/w/612/i/37f814c898af97183eb9d80694d6f0222073d92ac6064c8625cdb0701654813f/AO-Brand-Guidelines-20180822-24.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/6d1a6fd67de7bdf1bf437abbd91c7e04f07b39c47db29d6c56d3373f464478b3/AO-Brand-Guidelines-20180822-26.png" data-mid="26819314" border="0" src="https://freight.cargo.site/w/612/i/6d1a6fd67de7bdf1bf437abbd91c7e04f07b39c47db29d6c56d3373f464478b3/AO-Brand-Guidelines-20180822-26.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/b2bdecea6e12e825210801ea0a098bf1a6366de9db693f8007a578cb599d392d/AO-Brand-Guidelines-20180822-27.png" data-mid="26819315" border="0" src="https://freight.cargo.site/w/612/i/b2bdecea6e12e825210801ea0a098bf1a6366de9db693f8007a578cb599d392d/AO-Brand-Guidelines-20180822-27.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/d52ffb80e351c9aa99bd42f6ff87a0229dfddda4219c081d18d96987bdd6dc36/AO-Brand-Guidelines-20180822-28.png" data-mid="26819316" border="0" src="https://freight.cargo.site/w/612/i/d52ffb80e351c9aa99bd42f6ff87a0229dfddda4219c081d18d96987bdd6dc36/AO-Brand-Guidelines-20180822-28.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/5a6a4337eca6259b45b50cd4ee9f0a7361a2ce1b2d64fbf3c663a96a67b9e3b3/AO-Brand-Guidelines-20180822-29.png" data-mid="26819317" border="0" src="https://freight.cargo.site/w/612/i/5a6a4337eca6259b45b50cd4ee9f0a7361a2ce1b2d64fbf3c663a96a67b9e3b3/AO-Brand-Guidelines-20180822-29.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/58b9fcb4fbc8d700bfee1e82187b4cd36e7bb38dcbd092e3ec76784626528076/AO-Brand-Guidelines-20180822-211.png" data-mid="26819319" border="0" src="https://freight.cargo.site/w/612/i/58b9fcb4fbc8d700bfee1e82187b4cd36e7bb38dcbd092e3ec76784626528076/AO-Brand-Guidelines-20180822-211.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/415b1c8ff2853468a31680c689fce23d027d9cce532a223bfe9e47051d17e98c/AO-Brand-Guidelines-20180822-213.png" data-mid="26819321" border="0" src="https://freight.cargo.site/w/612/i/415b1c8ff2853468a31680c689fce23d027d9cce532a223bfe9e47051d17e98c/AO-Brand-Guidelines-20180822-213.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/387fc8a3431de60259c88d83b5468b620155dbbb54c98b4104272b844656f59e/AO-Brand-Guidelines-20180822-214.png" data-mid="26819322" border="0" src="https://freight.cargo.site/w/612/i/387fc8a3431de60259c88d83b5468b620155dbbb54c98b4104272b844656f59e/AO-Brand-Guidelines-20180822-214.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/68910701ec801f6ad6dc58bbf7ebac568f0dfe450196ee412bc14f2c5a8e4d54/AO-Brand-Guidelines-20180822-219.png" data-mid="26819327" border="0" src="https://freight.cargo.site/w/612/i/68910701ec801f6ad6dc58bbf7ebac568f0dfe450196ee412bc14f2c5a8e4d54/AO-Brand-Guidelines-20180822-219.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/aea291303a115ad2b52d8a08e79db1a6b1184f75add7ee8d48e8bbaad06b26a8/AO-Brand-Guidelines-20180822-220.png" data-mid="26819328" border="0" src="https://freight.cargo.site/w/612/i/aea291303a115ad2b52d8a08e79db1a6b1184f75add7ee8d48e8bbaad06b26a8/AO-Brand-Guidelines-20180822-220.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/8f01ae3d395ba09e8ded01dee3446b6f153e587f28380317316505a431a1e350/AO-Brand-Guidelines-20180822-221.png" data-mid="26819329" border="0" src="https://freight.cargo.site/w/612/i/8f01ae3d395ba09e8ded01dee3446b6f153e587f28380317316505a431a1e350/AO-Brand-Guidelines-20180822-221.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/613e511a915738be64187787ff386196b53ab175695e05885a0045a95fc1f66e/AO-Brand-Guidelines-20180822-222.png" data-mid="26819330" border="0" src="https://freight.cargo.site/w/612/i/613e511a915738be64187787ff386196b53ab175695e05885a0045a95fc1f66e/AO-Brand-Guidelines-20180822-222.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/2c1d036fbbe709e68426d5922d7eb9dea2ea2570f57c514166fe4d166a132657/AO-Brand-Guidelines-20180822-227.png" data-mid="26819335" border="0" src="https://freight.cargo.site/w/612/i/2c1d036fbbe709e68426d5922d7eb9dea2ea2570f57c514166fe4d166a132657/AO-Brand-Guidelines-20180822-227.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/c3f3cdb19d935c14d750110c62501aa5b8484aeecbd2f8443986046940dae6c8/AO-Brand-Guidelines-20180822-228.png" data-mid="26819336" border="0" src="https://freight.cargo.site/w/612/i/c3f3cdb19d935c14d750110c62501aa5b8484aeecbd2f8443986046940dae6c8/AO-Brand-Guidelines-20180822-228.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/8507c693ddb6bb0b3a416cecea1670ee43b1c6e719c2df5186df46a9232c9615/AO-Brand-Guidelines-20180822-231.png" data-mid="26819339" border="0" src="https://freight.cargo.site/w/612/i/8507c693ddb6bb0b3a416cecea1670ee43b1c6e719c2df5186df46a9232c9615/AO-Brand-Guidelines-20180822-231.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/ed6f1e91b7aead1a156a61d751227cfae47942750fd6b4f5f6485da41b600ed0/AO-Brand-Guidelines-20180822-233.png" data-mid="26819341" border="0" src="https://freight.cargo.site/w/612/i/ed6f1e91b7aead1a156a61d751227cfae47942750fd6b4f5f6485da41b600ed0/AO-Brand-Guidelines-20180822-233.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/86b5957e3b5b0d978ca019648fe228221a16decefc9866befb0a8ab50755a82c/AO-Brand-Guidelines-20180822-236.png" data-mid="26819344" border="0" src="https://freight.cargo.site/w/612/i/86b5957e3b5b0d978ca019648fe228221a16decefc9866befb0a8ab50755a82c/AO-Brand-Guidelines-20180822-236.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/0839b8a6512c2ba698410f11495727dec65412dc4cf2d0d1f61b22fa7d014494/AO-Brand-Guidelines-20180822-243.png" data-mid="26819351" border="0" src="https://freight.cargo.site/w/612/i/0839b8a6512c2ba698410f11495727dec65412dc4cf2d0d1f61b22fa7d014494/AO-Brand-Guidelines-20180822-243.png" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/971b56d57fbf2f8f24b28d20f0b56c9a19e0efe762b249a10224cadf801140f0/AO-Brand-Guidelines-20180822-242.png" data-mid="26819350" border="0" src="https://freight.cargo.site/w/612/i/971b56d57fbf2f8f24b28d20f0b56c9a19e0efe762b249a10224cadf801140f0/AO-Brand-Guidelines-20180822-242.png" /> Sample pages from the brand guidelines document. <img width="3453" height="2302" width_o="3453" height_o="2302" data-src="https://freight.cargo.site/t/original/i/a087424a1163ad6a9d6ee26912ef1af635811b3178c94ae4f1ed48ad6694e581/2016-11-23-12.13.14-1.jpg" data-mid="26825892" border="0" src="https://freight.cargo.site/w/1000/i/a087424a1163ad6a9d6ee26912ef1af635811b3178c94ae4f1ed48ad6694e581/2016-11-23-12.13.14-1.jpg" />Atlas Obscura’s first book, published by Workman Press. Brand Extensions Atlas Obscura’s growth allowed for plenty of experiementation and variation within the brand’s visual implimentation. The spirit of the law defined in the brand guidlines became the binding thread wove together diverse visual outputs created for the many facets of the company. A shared vision and eye toward craft pushed the company toward a cohesive visual style across platforms and media channels, creating a strong and united brand presentation. <img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/9bbf39363a221c828f4a0fffffbeccfc31e52b1f9478846fe6ba89348cbe5452/Oddities-Fair-Tin-Type-Poster.jpg" data-mid="26927514" border="0" src="https://freight.cargo.site/w/1000/i/9bbf39363a221c828f4a0fffffbeccfc31e52b1f9478846fe6ba89348cbe5452/Oddities-Fair-Tin-Type-Poster.jpg" /> <img width="2550" height="2100" width_o="2550" height_o="2100" data-src="https://freight.cargo.site/t/original/i/98c256e5713f1967506d467ced1dc174ce7a8b8bc13b1c299203ded83c17703c/Into-the-Veil-Green-Wood-Map-20171006_Interior.jpg" data-mid="27090835" border="0" src="https://freight.cargo.site/w/1000/i/98c256e5713f1967506d467ced1dc174ce7a8b8bc13b1c299203ded83c17703c/Into-the-Veil-Green-Wood-Map-20171006_Interior.jpg" /> <img width="1275" height="2100" width_o="1275" height_o="2100" data-src="https://freight.cargo.site/t/original/i/1dd81751c06f4907c071969cd1b7a787c582a6a4b778577123420ae58bdf952f/Into-the-Veil-Green-Wood-Map-20171006_Exterior-copyback.jpg" data-mid="27091213" border="0" src="https://freight.cargo.site/w/1000/i/1dd81751c06f4907c071969cd1b7a787c582a6a4b778577123420ae58bdf952f/Into-the-Veil-Green-Wood-Map-20171006_Exterior-copyback.jpg" /> <img width="612" height="1440" width_o="612" height_o="1440" data-src="https://freight.cargo.site/t/original/i/448d01b773d905213d714ce801d83f4ab1af6ec54847da4ea6107f969282fa98/INTERIOR.jpg" data-mid="26927970" border="0" src="https://freight.cargo.site/w/612/i/448d01b773d905213d714ce801d83f4ab1af6ec54847da4ea6107f969282fa98/INTERIOR.jpg" /> <img width="2200" height="3400" width_o="2200" height_o="3400" data-src="https://freight.cargo.site/t/original/i/7cdf280b21214946683956ea34f6b41327925b8fa37be0628a30e9efb1a6bd3d/Real-Fake-Science-Poster-20170906.jpg" data-mid="27092165" border="0" src="https://freight.cargo.site/w/1000/i/7cdf280b21214946683956ea34f6b41327925b8fa37be0628a30e9efb1a6bd3d/Real-Fake-Science-Poster-20170906.jpg" /> <img width="2200" height="2200" width_o="2200" height_o="2200" data-src="https://freight.cargo.site/t/original/i/30eba8c1957ea7442573431faf0d23e1e72938156516907ba55c4624fc495215/Tote-v-3.png" data-mid="27088249" border="0" src="https://freight.cargo.site/w/1000/i/30eba8c1957ea7442573431faf0d23e1e72938156516907ba55c4624fc495215/Tote-v-3.png" /> <img width="360" height="612" width_o="360" height_o="612" data-src="https://freight.cargo.site/t/original/i/595984f0168cef6ed24d29ce3915c0a536535a6f6a69821be14d604525f88f29/EXTERIOR.jpg" data-mid="26927969" border="0" src="https://freight.cargo.site/w/360/i/595984f0168cef6ed24d29ce3915c0a536535a6f6a69821be14d604525f88f29/EXTERIOR.jpg" /> <img width="360" height="612" width_o="360" height_o="612" data-src="https://freight.cargo.site/t/original/i/148ea9d4773c7e33e05b028b1de1b79a736354474b733f885e18fa0750d26a9c/Trips-Brochure-201801164.jpg" data-mid="26928075" border="0" src="https://freight.cargo.site/w/360/i/148ea9d4773c7e33e05b028b1de1b79a736354474b733f885e18fa0750d26a9c/Trips-Brochure-201801164.jpg" /> <img width="360" height="612" width_o="360" height_o="612" data-src="https://freight.cargo.site/t/original/i/6cb49626d55ec286b4146b5a89651962f0440e03d9e2bb45cb902f99f2b6d27f/Trips-Brochure-20180116.jpg" data-mid="26928074" border="0" src="https://freight.cargo.site/w/360/i/6cb49626d55ec286b4146b5a89651962f0440e03d9e2bb45cb902f99f2b6d27f/Trips-Brochure-20180116.jpg" /> https://blakeolmstead.com/Logos Thu, 18 Oct 2018 17:45:57 +0000 Blake Olmstead https://blakeolmstead.com/Logos Logos A selection of wordmarks, logos, and custom lettering. <img width="1501" height="1001" width_o="1501" height_o="1001" data-src="https://freight.cargo.site/t/original/i/38bfb582e27d70ea61e3802b76124d8adaa39a24528958673858364e1459a1f9/logo-21.png" data-mid="26599048" border="0" src="https://freight.cargo.site/w/1000/i/38bfb582e27d70ea61e3802b76124d8adaa39a24528958673858364e1459a1f9/logo-21.png" /> Mark for Best Barber <img width="1501" height="1001" width_o="1501" height_o="1001" data-src="https://freight.cargo.site/t/original/i/96fc00106ea04dfcd4a0fc76de538b560afb075933d2e45d9ce18ff246a1442c/logo-20.png" data-mid="26599047" border="0" src="https://freight.cargo.site/w/1000/i/96fc00106ea04dfcd4a0fc76de538b560afb075933d2e45d9ce18ff246a1442c/logo-20.png" />Mark for Atlas Obscura <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/8c59a148bd33606fd73057199c708b07b9f6665b33b563b27d85646858c639a6/logo-02.png" data-mid="26598613" border="0" src="https://freight.cargo.site/w/1000/i/8c59a148bd33606fd73057199c708b07b9f6665b33b563b27d85646858c639a6/logo-02.png" /> Mark for professor and researcher Cristina Pattuelli <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/baed5ced66fe4a3a39e6bad1c75e7a8669f4c38e89f29b0ee7346870e2edaed1/logo-03.png" data-mid="26598614" border="0" src="https://freight.cargo.site/w/1000/i/baed5ced66fe4a3a39e6bad1c75e7a8669f4c38e89f29b0ee7346870e2edaed1/logo-03.png" /> Mark for Gwynnie Bee, completed at Objective Subject <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/33c535135880d9d62b9000aaa35fc9792df64ac931cacf8e6a0c4b27fa153d21/logo-04.png" data-mid="26598615" border="0" src="https://freight.cargo.site/w/1000/i/33c535135880d9d62b9000aaa35fc9792df64ac931cacf8e6a0c4b27fa153d21/logo-04.png" /> Mark for stylist and barber Greg Cooper Spencer <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/fff4ebf2e58836215a5fbe2cba7f2bdbea399a45a68356e5e9969f1d69c69a6f/logo-05.png" data-mid="26598616" border="0" src="https://freight.cargo.site/w/1000/i/fff4ebf2e58836215a5fbe2cba7f2bdbea399a45a68356e5e9969f1d69c69a6f/logo-05.png" />Mark for the Open Access Network <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/f98dd4444782b136df9951067636e51d78508063f7fd4753ed1e9679b03fb4f3/logo-06.png" data-mid="26598617" border="0" src="https://freight.cargo.site/w/1000/i/f98dd4444782b136df9951067636e51d78508063f7fd4753ed1e9679b03fb4f3/logo-06.png" />Custom lettering for the National Board of Review, completed at Objective Subject <img width="1501" height="1001" width_o="1501" height_o="1001" data-src="https://freight.cargo.site/t/original/i/1d009c64a22a5ce8518ee01fa7cd684e035697194b95602564a61a0e1e2ba214/logo-07.png" data-mid="26598618" border="0" src="https://freight.cargo.site/w/1000/i/1d009c64a22a5ce8518ee01fa7cd684e035697194b95602564a61a0e1e2ba214/logo-07.png" /> <img width="1501" height="1001" width_o="1501" height_o="1001" data-src="https://freight.cargo.site/t/original/i/09eb5d94c300652aa33405458f158a63390ef7546748cfb72a6bd0f3ef920be5/logo-08.png" data-mid="26598619" border="0" src="https://freight.cargo.site/w/1000/i/09eb5d94c300652aa33405458f158a63390ef7546748cfb72a6bd0f3ef920be5/logo-08.png" />Custom lettering and emblem for Rodale’s, completed at Hot Studio <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/343a50994765bb3ec3e82368adca2c3b651d4d79f9a8cd1118da1f4f43c08c23/logo-09.png" data-mid="26598620" border="0" alt="Mark for OpenCounter created with Objective Subject" data-caption="Mark for OpenCounter created with Objective Subject" src="https://freight.cargo.site/w/1000/i/343a50994765bb3ec3e82368adca2c3b651d4d79f9a8cd1118da1f4f43c08c23/logo-09.png" />Mark for OpenCounter, created at Objective Subject &nbsp; https://blakeolmstead.com/Best-Barber-Brand Fri, 19 Oct 2018 00:21:41 +0000 Blake Olmstead https://blakeolmstead.com/Best-Barber-Brand Handsome Made Simple In 2014, I worked with Boswell Scot to create a brand identity system for his company, Best Barber. Since its launch, the brand has been incredibly well-received, helping the company to gain a dedicated clientele in the original Hell’s Kitchen location while expanding into a second location in the East Village. From day one, Boswell had a focused vision. He wanted to create a new, inclusive perception of the classic&nbsp;barber shop&nbsp;through sophisticated surroundings, efficient service, and genuine client care. I worked to build an identity system which could live up to his vision while helping to focus it even further. <img width="1780" height="2708" width_o="1780" height_o="2708" data-src="https://freight.cargo.site/t/original/i/d29d4602a60a3b276442c1bb7c7e4437bd84a28a1cbed9786246284737fbf648/6221.jpg" data-mid="27349197" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/d29d4602a60a3b276442c1bb7c7e4437bd84a28a1cbed9786246284737fbf648/6221.jpg" /> <img width="1501" height="1001" width_o="1501" height_o="1001" data-src="https://freight.cargo.site/t/original/i/38bfb582e27d70ea61e3802b76124d8adaa39a24528958673858364e1459a1f9/logo-21.png" data-mid="27349709" border="0" src="https://freight.cargo.site/w/1000/i/38bfb582e27d70ea61e3802b76124d8adaa39a24528958673858364e1459a1f9/logo-21.png" />Wordmark for Best Barber <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/5640e8fb44355c27c68d6fb24a1342a2ef5b4dab6881784bc7558f0aba2bcdd7/Best-Barber-Guidelines-201504193.jpg" data-mid="27349947" border="0" src="https://freight.cargo.site/w/1000/i/5640e8fb44355c27c68d6fb24a1342a2ef5b4dab6881784bc7558f0aba2bcdd7/Best-Barber-Guidelines-201504193.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/d53b58a11217866864745b394854d3d4bbcb5ff9cd34842f207e8158f022516d/Best-Barber-Guidelines-201504194.jpg" data-mid="27349948" border="0" src="https://freight.cargo.site/w/1000/i/d53b58a11217866864745b394854d3d4bbcb5ff9cd34842f207e8158f022516d/Best-Barber-Guidelines-201504194.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/4beb8e64e1be85ae2d11c9876a683d0c00416ab827868c96d5b88d8b810de21b/Best-Barber-Guidelines-201504195.jpg" data-mid="27349949" border="0" src="https://freight.cargo.site/w/1000/i/4beb8e64e1be85ae2d11c9876a683d0c00416ab827868c96d5b88d8b810de21b/Best-Barber-Guidelines-201504195.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/3b1075508b02f005f7b04f395ae47c9efab88eaf829354a29ef425705c2d9a96/Best-Barber-Guidelines-201504198.jpg" data-mid="27349952" border="0" src="https://freight.cargo.site/w/1000/i/3b1075508b02f005f7b04f395ae47c9efab88eaf829354a29ef425705c2d9a96/Best-Barber-Guidelines-201504198.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/a13896e9f157637b06cc7ed4531d9af643d9d9ca87b718448e291ae88c11cd63/Best-Barber-Guidelines-2015041910.jpg" data-mid="27349954" border="0" src="https://freight.cargo.site/w/1000/i/a13896e9f157637b06cc7ed4531d9af643d9d9ca87b718448e291ae88c11cd63/Best-Barber-Guidelines-2015041910.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/ddaf2e95236b9d32c75ad3d636fbf5f70de2fc8e49e2bb10d695775652ef6fae/Best-Barber-Guidelines-2015041911.jpg" data-mid="27349955" border="0" src="https://freight.cargo.site/w/1000/i/ddaf2e95236b9d32c75ad3d636fbf5f70de2fc8e49e2bb10d695775652ef6fae/Best-Barber-Guidelines-2015041911.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/3d5a3140428e9bff830405db20c72aef2691cfaf0bda55012cbe327055a6c3b9/Best-Barber-Guidelines-2015041914.jpg" data-mid="27349958" border="0" src="https://freight.cargo.site/w/1000/i/3d5a3140428e9bff830405db20c72aef2691cfaf0bda55012cbe327055a6c3b9/Best-Barber-Guidelines-2015041914.jpg" /> Sample spreads from the brand guidelines <img width="5800" height="3867" width_o="5800" height_o="3867" data-src="https://freight.cargo.site/t/original/i/30fd20a6ff5932ee38923ba26f1ce688cc5d0834ba7c3399a964056ed5c734a5/2.jpg" data-mid="27349194" border="0" src="https://freight.cargo.site/w/1000/i/30fd20a6ff5932ee38923ba26f1ce688cc5d0834ba7c3399a964056ed5c734a5/2.jpg" /> Interior of Best Barber’s East Village Location <img width="1759" height="2384" width_o="1759" height_o="2384" data-src="https://freight.cargo.site/t/original/i/d13604655116215c00ca63da4b4793cd40ad32a4e0be9d7bd1041de913e1dd28/6175.jpg" data-mid="27349195" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/d13604655116215c00ca63da4b4793cd40ad32a4e0be9d7bd1041de913e1dd28/6175.jpg" /> Interior of Hell’s Kitchen location <img width="1183" height="3119" width_o="1183" height_o="3119" data-src="https://freight.cargo.site/t/original/i/e621154650c9c2b169c43c7932813cd6d8eb4d2b6cb48197a214603ad3e04a0a/Best-Barber-Web-20150115.png" data-mid="27350239" border="0" src="https://freight.cargo.site/w/1000/i/e621154650c9c2b169c43c7932813cd6d8eb4d2b6cb48197a214603ad3e04a0a/Best-Barber-Web-20150115.png" />Best Barber Website The brand identity Blake created for us at our inception, has served as a fundamental guideline as we have grown. Not only does it serve as an accurate visual representation of who we are to the outside world, it has kept us true to the principles we were founded on. Much of our presentation and practice is informed by our visual identity. They exist effortlessly along side each other due to the thoroughness that resulted in its creation. Boswell Scot, Owner, Best Barber <img width="768" height="1094" width_o="768" height_o="1094" data-src="https://freight.cargo.site/t/original/i/0c33838cdb86fda4781dab9a46a5281c8fece9bbeafe94b89c07e82430ba6a8d/Screen-Shot-2018-10-29-at-10.40.28-PM.png" data-mid="27351052" border="0" src="https://freight.cargo.site/w/768/i/0c33838cdb86fda4781dab9a46a5281c8fece9bbeafe94b89c07e82430ba6a8d/Screen-Shot-2018-10-29-at-10.40.28-PM.png" /> <img width="762" height="1092" width_o="762" height_o="1092" data-src="https://freight.cargo.site/t/original/i/788b040992e2dccbd682a675a916dc3536b48a403d0ffb867415b1b60c9c95c9/Screen-Shot-2018-10-29-at-10.40.38-PM.png" data-mid="27351051" border="0" src="https://freight.cargo.site/w/762/i/788b040992e2dccbd682a675a916dc3536b48a403d0ffb867415b1b60c9c95c9/Screen-Shot-2018-10-29-at-10.40.38-PM.png" /> <img width="1560" height="894" width_o="1560" height_o="894" data-src="https://freight.cargo.site/t/original/i/46098736b9c1c64c7a7011b7d55b2fa16f4eee6fe7c374dd4776f21d47e3a001/Screen-Shot-2018-10-29-at-10.10.56-PM.png" data-mid="27349585" border="0" src="https://freight.cargo.site/w/1000/i/46098736b9c1c64c7a7011b7d55b2fa16f4eee6fe7c374dd4776f21d47e3a001/Screen-Shot-2018-10-29-at-10.10.56-PM.png" /> <img width="1562" height="892" width_o="1562" height_o="892" data-src="https://freight.cargo.site/t/original/i/2328184d95019a4e6a5733c160e5d46bc07e67a8c2eb649fe8c643419905780e/Screen-Shot-2018-10-29-at-10.10.46-PM.png" data-mid="27349586" border="0" src="https://freight.cargo.site/w/1000/i/2328184d95019a4e6a5733c160e5d46bc07e67a8c2eb649fe8c643419905780e/Screen-Shot-2018-10-29-at-10.10.46-PM.png" /> <img width="646" height="874" width_o="646" height_o="874" data-src="https://freight.cargo.site/t/original/i/a35788844a2169ea506cf16adffbe4187c8d6223f87e43a7baf09837ea30640d/Best-Barber-Business-Cards.png" data-mid="27351250" border="0" src="https://freight.cargo.site/w/646/i/a35788844a2169ea506cf16adffbe4187c8d6223f87e43a7baf09837ea30640d/Best-Barber-Business-Cards.png" /> <img width="1562" height="892" width_o="1562" height_o="892" data-src="https://freight.cargo.site/t/original/i/2d518428d7d2fd471b5cd58b3cc6935f80b15d6bc1e18117336ec3372788c9a5/Screen-Shot-2018-10-29-at-10.10.31-PM.png" data-mid="27349587" border="0" src="https://freight.cargo.site/w/1000/i/2d518428d7d2fd471b5cd58b3cc6935f80b15d6bc1e18117336ec3372788c9a5/Screen-Shot-2018-10-29-at-10.10.31-PM.png" /> Business card, promotional postcard, and shelf signage